Through casino partnerships agreed to date, William Hill’s reach extends to 15 states where sports betting is either legal or sports betting bills are tabled. William Hill is the leading sports betting operator in the US and currently the only company to be taking bets in all US states where sports betting is legal – Nevada, New Jersey, Delaware, Mississippi and West Virginia. The parties have also agreed an option for William Hill to buy a permanent licence to the source code, and transfer in its dedicated teams. Under the terms of the deal Neogames is providing William Hill with a dedicated team, 100% control of the road map, and exclusivity over features developed for William Hill. The parties started work on a bespoke PAM solution for William Hill US in June 2018, and have signed a long term agreement, now that the project is gaining momentum. It is live with lottery customers in Michigan, Virginia, and New Hampshire and supports 11 different regulatory jurisdictions across Europe and the US, whilst its open platform is connected to dozens of content providers through multiple RGS hubs. The Neogames PAM currently powers over 80 iGaming brands, including the largest online operation in the US, the Michigan State Lottery, and processes more than 300 million bet transactions a month. 8, 2018 – William Hill has finalised a four year agreement with Neogames to supply a key component of its proprietary US platform – the player account management (“PAM”) system.
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